zeb labs

The workflow routes it. We ship the change.

AI-native ServiceNow delivery, powered by Substrate. We modernize IT, migrate and modernize CRM and CPQ, activate Now Assist and Otto, and run the platform.

Talk to Our ServiceNow Team

What we deliver under ServiceNow

From modernization and migration to Now Assist activation and managed operations, every engagement is delivered by a dedicated center of excellence and accelerated by Substrate, our AI platform.

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Substrate beneath ServiceNow

We stand Substrate up as the engineering execution layer beneath the customer's ServiceNow instance, so tickets requiring code, configuration, or platform work route directly into engineering.

ServiceNow-tuned delivery

Delivery posture tuned to how ServiceNow expects platforms beneath it to behave by default SecOps, IRM, and change management baked into how we ship.

Closed-loop resolution

Engineering work is authored, executed, and shipped inside Substrate, and the resolution flows back into ServiceNow as a closed-loop record no manual reconciliation on customer time.

Co-architected references

Reference architectures co-architected with ServiceNow SecOps and IRM patterns most consultancies cannot match because we arrive already aligned to the platform.

Substrate solutions on ServiceNow

Pre-scoped offerings, delivered from experience

Each offering is a pre-scoped engagement shape, delivered by a dedicated center of excellence and accelerated by Substrate, starting from a value assessment.

ITx AI Activation & Modernization

Redesign ITSM, ITOM, ITAM, SPM, and HRSD around Now Assist, Virtual Agent, and predictive intelligence - moving IT from a reactive cost center to a self-healing value engine.

CRM Migration & Modernization

A phased migration of your CRM onto ServiceNow - CPQ, then Sales, then CSM and Field Service. Not a rip-and-replace, so data, workflows, and integrations move with fidelity, whether you run Salesforce or another platform.

CPQ Migration & Modernization

Substrate extracts your existing configuration and pricing logic - from Salesforce CPQ, for example - then generates ServiceNow CPQ scripts and data mappings for a validated, low-risk cutover.

Now Assist & Otto Activation

A workshop finds the highest-value AI use cases, then activates Otto - the unified Now Assist, Moveworks, and AI Experience - across conversational AI, enterprise search, AI voice, and Data Explorer.

Managed ServiceNow Services

A self-improving, five-phase support model with agentic accelerators across every product line - so the platform stays healthy and current while your cost to serve keeps falling.

Value Workshop & Assessment

A two-day workshop that maps your landscape and delivers a value report with TCO and AI automation opportunity. The entry engagement for every offering.

The ServiceNow Otto era

Ready for ServiceNow Otto.

Otto folds Now Assist, Moveworks, and AI Experience into one AI-native experience. We stand it up, migrate your Now Assist skills, activate Employee Slate, and govern every agent through AI Control Tower - so your move into the agentic era is fast and safe.

Otto

The AI front door

Now Assist, Moveworks, and AI Experience unified into one experience - conversational AI, enterprise search, AI voice, and Data Explorer across every surface and channel.

Employee Slate and Moveworks

The AI-powered employee experience

The next-generation employee experience, connected to your systems, personalized to each employee’s role and context, and answering in plain language across channels.

AI Control Tower

Every agent, governed

Discover, observe, govern, secure, and measure every AI agent, model, and workflow - whether native to ServiceNow or third-party - against NIST and EU AI Act frameworks.

What changes for the customer

The signal scales.The shipping doesn't.

  • 01

    AI runs ungoverned

    AI agents and copilots multiply across tools, with no single place to see, secure, and measure what is already running.

  • 02

    CRM data is fragmented

    Sales, service, and marketing live in disconnected clouds, and processes stay manual and email-centric.

  • 03

    IT stays reactive

    Incidents and requests pile up faster than teams can resolve them, and IT keeps running as a cost center.

Outcome guarantee

We don't consult on the transition. We run it.

Every engagement is measured against the value assessment we start with - lower MTTR, higher self-service, validated migrations, and SLA-backed operations. You keep the value report either way.

Start with a value assessment.

Tell us where you are on ServiceNow. We map the value, TCO, and AI automation opportunity, then show the fastest, lowest-risk path forward.