As an AWS Premium Tier Partner and a Databricks Select Tier Partner, we bring deep expertise in architecting and optimizing data solutions on these leading platforms. While this naturally lends us some bias toward AWS and Databricks, our team’s hands-on experience spans across multiple other ecosystems—allowing us to offer a grounded, cross-platform perspective.
With organizations increasingly relying on data-driven strategies, selecting the right data platform is a critical decision. However, the sheer number of options cloud provider offers—each with unique strengths and trade-offs—makes this choice complex. Businesses must balance scalability, performance, cost, while mitigating the risks of vendor lock-in, which can be daunting.
This comparison provides a clear, side-by-side evaluation of five leading data platforms—Amazon Redshift, Databricks, Snowflake, Microsoft Fabric, and Google BigQuery—to help you make an informed choice. The article provides you with insights into their capabilities, real-world examples, and key differentiators to help you make an informed decision.
Microsoft Fabric: Unified but restrictive
Microsoft Fabric is a comprehensive, all-in-one analytics solution that brings together Power BI, Synapse, and Azure Data Factory into a unified platform. It is designed to streamline data management, analytics, and business intelligence by offering an integrated ecosystem for data engineering, data science, real-time analytics, and reporting.
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However, despite its extensive capabilities, Fabric comes with certain challenges that organizations must consider.
- Vendor Lock-in: Fabric’s reliance on OneLake for centralized storage simplifies data management but limits flexibility compared to Databricks’ Delta Lake, which supports multi-cloud and hybrid environments with open-source capabilities like ACID transactions and schema enforcement at read and the write level.
- Cost Concerns: Compute costs can be high in Microsoft Fabric due to the need for Azure resources and additional external services like Databricks for advanced use cases. Moreover, many features remain in preview or early stages, making them less enterprise-ready compared to mature platforms like Databricks.
- Governance Limitations: Fabric’s governance features, such as Purview integration for data classification and lineage tracking, are still maturing. Advanced capabilities like Attribute-Based Access Control (ABAC) are not yet generally available, leaving it behind Databricks’ Unity Catalog in terms of enterprise-ready governance.
- Operational Costs: Microsoft Fabric’s model of separate capacities for environments and Power BI workloads can lead to higher operational expenses. However, tools like the Capacity Metrics App help monitor and optimize resource utilization to reduce costs.
- Resource Utilization: Fabric lacks granular resource governance controls, which can lead to over-utilization and unnecessary costs. However, features like throttling and smoothing help mitigate capacity spikes by redistributing workloads over time. Databricks offers superior resource management through Auto-scaling Clusters. Databricks dynamically adjusts worker nodes based on workload demands, ensuring optimal utilization without manual intervention
Google BigQuery: Scalable but quite expensive
BigQuery is Google Cloud’s fully managed serverless data warehouse that enables large-scale analytics. It enables organizations to run fast SQL queries on massive datasets without managing infrastructure, leveraging built-in machine learning, geospatial analysis, and business intelligence capabilities. With its columnar storage and distributed processing, BigQuery supports high-speed querying and seamless integration with Google Cloud services.
While BigQuery offers powerful analytics capabilities, it also comes with certain trade-offs:
- Limited Real-Time Streaming: Unlike Databricks, BigQuery’s streaming capabilities are not as robust; Databricks’ Structured Streaming has unified APIs for batch and streaming, support for incremental ingestion which BigQuery isn’t yet fully supporting.
- High Compute Costs: BigQuery’s pay-per-query pricing model charges based on the volume of data scanned and not the results of the query, which can lead to higher costs for large-scale ad-hoc queries. In contrast, Databricks’ compute-based pricing may offer cost advantages for certain workloads, especially those involving iterative processing or machine learning. As workloads increase in size and scale, Databricks’ compute based pricing models lead to better cost savings and optimization.
- Governance Challenges: BigQuery provides robust governance features such as IAM-based access controls and integration with Google Cloud’s Data Catalog for metadata management. However, Databricks’ Unity Catalog offers centralized governance across multi-cloud environments with advanced features like fine-grained access controls at the attribute (ABAC) and row (RBAC) level and superior lineage tracking, which may provide an edge in certain scenarios.
- GCP Lock-in: BigQuery is deeply integrated with Google Cloud Platform (GCP) services, which can lead to vendor lock-in for organizations heavily reliant on its ecosystem. While it supports open standards like SQL and APIs for external integrations, its native capabilities are optimized primarily for GCP environments. For customers looking to leverage a multi-cloud strategy or migrate workloads to other platforms, this tight integration may pose challenges in terms of compatibility, cost, and operational flexibility.
- AI Integration: Inferior AI integration compared to Databricks, lacking a strong foundation for advanced machine learning use cases.
Snowflake: Easy to use but less flexible
Snowflake is a cloud-native data platform offering seamless data warehousing, sharing, and analytics across multiple cloud providers. Its multi-cluster architecture allows automatic scaling to handle varying workloads efficiently, and its separation of storage and compute enables cost optimization. Snowflake supports structured and semi-structured data, making it a versatile choice for enterprises looking for ease of use and cross-cloud compatibility. With built-in security features and a marketplace for data exchange, it simplifies collaboration across organizations. However, despite its strengths, Snowflake has limitations in native machine learning, AI integration, and fine-grained performance tuning compared to Databricks.
- Robust ML and AI capabilities: Snowflake lacks robust native machine learning capabilities but supports ML workflows through integrations such as Snowpark API, Python UDFs, and external platforms like Amazon SageMaker. Additionally, Cortex AI enables natural language queries and access to pre-trained models for AI-driven applications however we believe Databricks’ AI capabilities are most robust with services like Mosaic AI Agent Framework and AI Gateway, MLflow, which is an open-source platform for managing the entire machine learning lifecycle, including experiment tracking, model versioning, and deployment. Additionally, Databricks simplifies model building with AutoML, enabling faster, low-code model deployment accessible even to non-experts.
- Less Flexibility: Snowflake provides SQL-based data processing for structured and semi-structured data, offering ease of use for analytics workflows. However, Databricks excels in flexibility for unstructured data processing and real-time analytics due to its Apache Spark-based architecture, users of Databricks can leverage DLT or Structured Streaming for parsing semi-structured data like JSON and XML incrementally.
- Customization Constraints: Snowflake prioritizes simplicity with automated features like auto-scaling and auto-suspend, reducing the need for manual performance tuning. However, Databricks and Redshift provide greater customization options, allowing users to optimize query execution plans, caching strategies, and resource allocation with service like auto-scaling for compute management, z-order indexing and liquid clustering for SQL query optimization and superior data governance with Unity Catalog.
- Real-Time Analytics: Snowflake is optimized for batch-based SQL analytics but lacks continuous streaming capabilities for real-time data processing. In contrast, Databricks Structured Streaming supports low-latency real-time analytics with advanced transformations and incremental processing. Similarly DLT allows for SQL based streaming pipelines for near real-time data ingestion.
- AI Integration: Snowflake’s AI capabilities are evolving with features like Cortex AI for natural language queries and pre-trained models. However, it falls behind Databricks’ integrated ML ecosystem (including MLflow, AutoML) and AWS’s SageMaker platform in terms of advanced machine learning pipelines and agentic AI frameworks, bonus points for Databricks’ AI-based governance for both data and AI assets with Unity Catalog.
- Unified Platform Approach: Snowflake offers a streamlined experience focused on analytics but lacks a unified approach that integrates data engineering, science, machine learning, and analytics into one platform—an area where Databricks excels through its Lakehouse architecture.
- Scalability Approach: Snowflake’s auto-scaling infrastructure efficiently handles fluctuating workloads without manual intervention. However, its batch-oriented architecture may not be ideal for AI-heavy workloads requiring real-time scalability—an area where Databricks’ distributed computing excels.
Amazon Redshift: Scalable, fast, and cost-effective
Amazon Redshift is Amazon Web Services’ (AWS) cloud data warehousing solution, built for high-performance analytics on large datasets. It leverages columnar storage and massively parallel processing (MPP) to deliver fast query performance, making it ideal for structured data workloads. Redshift integrates seamlessly with AWS services like S3, Glue, and Lake Formation, enabling organizations to build scalable data pipelines and perform advanced analytics. Redshift is often chosen for its performance at scale and predictable pricing options.
Amazon Redshift is a solid choice for those deeply invested in it for the following reasons:
- Performance Optimization: Redshift uses columnar storage and MPP architecture for high-speed query performance. Features like Concurrency Scaling dynamically add capacity during peak demand, while result caching delivers sub-second response times for repeat queries
- ETL and Integration: Redshift offers flexible pricing models, including on-demand and reserved instances. Isolated instances allow organizations to pay separately for compute and storage, optimizing costs for varying workloads
- Flexible Pricing: Offers both on-demand and reserved pricing options to suit different budget and usage needs.
- Enterprise-Grade Security: Redshift leverages AWS security features such as encryption at rest and in transit, IAM roles for access control, VPC isolation, and audit logging to ensure compliance with industry standards. Glue and Glue Catalog offer robust data governance for data level workloads.
Databricks: The AI and analytics powerhouse
Databricks is a unified data analytics and AI platform built on Apache Spark, designed for large-scale data processing, machine learning, and real-time analytics. It provides a collaborative workspace for data scientists, engineers, and analysts, enabling seamless development and deployment of AI and data-driven applications. With its Delta Lake architecture, Databricks combines the reliability of data warehouses with the scalability of data lakes, offering strong data governance, ACID transactions, and schema enforcement. Its built-in machine learning capabilities, optimized performance, and multi-cloud flexibility make it a preferred choice for organizations seeking advanced analytics.
Databricks excels in AI-driven workloads and high-performance computing, offering powerful advantages:
- Optimized Performance: Databricks leverages Apache Spark for high-speed processing of large-scale data science and ML workloads. Features like Adaptive Query Execution (AQE) dynamically optimize query plans at runtime, while caching mechanisms improve iterative workload performance making it ideal for AI and data workloads at scale.
- Cost Efficiency: Utilizes compute-based pricing as you only pay for the compute leveraged, making it a cost-effective solution for AI and analytics at scale, especially with growth in the size and scale of your datasets and workloads.
- Robust Data Governance: Unity Catalog ensures seamless governance by providing centralized access control, lineage tracking, and security across multi-cloud environments. This allows enterprises to manage compliance effectively while maintaining visibility into data usage and also has superior fine grained access control at the attribute and row level.
- AI and ML Excellence: Databricks excels in AI/ML with tools like MLflow, which manages the entire machine learning lifecycle, and AutoML, which automates model development. These tools make AI accessible and efficient for users. Additionally, Mosaic AI empowers teams to build and deploy production-quality generative AI systems with features like fine-tuning foundation models, vector search, and agent evaluation, enabling advanced application showcasing support for the complete AIOps cycle.
- Multi-Cloud Flexibility: Supports deployment across multiple cloud providers, enabling greater scalability and interoperability keeping the solution fairly agnostic.
Which platform should you choose?
Snowflake, BigQuery, and Microsoft Fabric each excel in specific areas, making them strong contenders depending on organizational needs. Snowflake is ideal for multi-cloud flexibility and secure data sharing, offering independent scaling of compute and storage for cost-efficient operations. BigQuery, with its serverless architecture, shines in handling massive datasets and integration with Google Cloud services, making it perfect for petabyte-scale analytics. Microsoft Fabric provides a unified platform for analytics with deep integration into the Microsoft ecosystem, simplifying workflows for businesses already invested in Azure.
However, Databricks and AWS Redshift stand out as the top solutions for organizations prioritizing advanced analytics and scalability. Databricks excels in AI-driven workloads with tools like MLflow, AutoML, and Mosaic AI, alongside its Lakehouse architecture for unified data management. Redshift offers exceptional performance for SQL-based BI use cases with features like AQUA for accelerated queries and seamless integration with AWS services, making it a powerhouse for large-scale data warehousing. Both platforms deliver cutting-edge capabilities that set them apart from the competition.
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