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How we achieved 40% cost savings for a leading client with AWS powered solutions

Our esteemed client, a frontrunner in the fitness technology sector, is widely recognized for their state-of-the-art wearable sports fitness watches. Committed to empowering users in their fitness endeavours, they offer a comprehensive range of features, including activity tracking, heart rate monitoring, and personalized coaching via their web applications.

40%

Cost savings

50%

Reduction in response times

45%

Increase in user Satisfaction

Streamlining warehouse operations with Azure Integration and Analytics

Industry

Fitness

Service

Super Desk

Tech Stack

Elastic Container Service (ECS), AWS Web Application Firewall (WAF), Network Load Balancer (NLB), Application Load Balancer (ALB), Amazon Route 53, AWS CloudTrail, Amazon CloudWatch, Amazon SNS, Amazon SES, Relational Database Service (RDS), AWS Key Management Service (KMS).

Challenge: Delivering real-time, consistent support for growing wearable user base.

  • Expanding User Base: As our client’s user base grew, so did the volume of inquiries relate to their wearable fitness devices and associated services.
  • Real-Time Support Requirement: Users increasingly demanded immediate assistance when encountering issues or seeking guidance on optimizing their fitness watches’ usage.
  • Consistent Support Delivery: Maintaining uniform and accurate support across diverse channels was imperative to uphold user trust and satisfaction.

As our client’s user base continued to expand, the influx of inquiries regarding their wearable fitness devices and associated services increased. Due to this challenge, users expected immediate assistance when encountering issues or seeking guidance on optimizing the usage of their fitness watches. This real-time support demand posed a significant challenge, necessitating a swift and effective response mechanism. Additionally, ensuring consistent and accurate support delivery across diverse communication channels was important to maintain user trust and satisfaction.

Upholding uniformity in support standards became crucial as the user base diversified, emphasizing the need for a well-coordinated approach to address inquiries promptly and proficiently.

Solution: Enhanced Fitness Support: Integrated Chatbot Solutions

To address these challenges, our team proposed the implementation of a customized chatbot solution integrated seamlessly into the client’s web and mobile applications. Leveraging AWS services such as EKS and Bedrock for building scalable applications, the solution included

  • Fitness Chatbot Development: Utilizing AWS EKS for container orchestration, we engineered a resilient chatbot capable of handling a broad spectrum of fitness-related inquiries. Employing containerized microservices facilitated seamless scalability and optimized resource allocation to meet varying user demands efficiently.
  • Knowledge Base Integration: The chatbot was seamlessly integrated with a centralized knowledge base housing exhaustive information on device functionalities, troubleshooting procedures, fitness insights, and frequently asked questions. Leveraging AWS EKS, we ensured the deployment of containerized applications for heightened availability and reliability of the knowledge base.
  • Live Agent Escalation: In scenarios where the chatbot’s response proved inadequate or personalized assistance was warranted, the system seamlessly facilitated escalation to a live agent. Integration with AWS services enabled real-time communication channels for smooth handover between automated and human-assisted support.

Results Achieved

  • Enhanced User Experience: Integration of the chatbot into our client’s applications significantly enriched the user experience by providing prompt access to support and information.
  • Improved Efficiency: Leveraging AWS EKS for containerized applications, our client witnessed enhanced efficiency in addressing customer inquiries, leading to reduced response times and heightened productivity.
  • Scalability and Reliability: AWS EKS empowered our client to seamlessly scale their chatbot infrastructure in response to fluctuating user demand while ensuring high availability and reliability.
  • Cost Optimization: Through the utilization of containerized applications on AWS EKS, our client achieved substantial infrastructure cost savings by paying only for the resources consumed, without resorting to over-provisioning.

Benefits

  • Cost Savings: Achieved a remarkable 40% reduction in operational costs by optimizing resource utilization and implementing cost-saving measures within the cloud infrastructure.
  • Streamlined Support Processes: Real-time support facilitated by the chatbot reduced the need for manual intervention, streamlining support processes and improving overall operational efficiency.

Ready to enhance your support system with Superdesk AI?

If you’re struggling to manage user inquiries about fitness-related questions, we’ve got you covered. Our team is ready to assist you with our advanced SuperDesk AI that seamlessly handles all your fitness related issues.

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